Companies have long sought to find ways of improving the effectiveness of online advertising. Data collection and aggregation of consumer information is one way to personalize ads based upon data about user preferences, selections, and purchase history. Furthermore, social media apps are trending towards ways of sharing user updates in real-time which would enable companies… Read More Targeted Ads vs. Consumer Privacy

Well, we can’t really predict the popularity of specific browsers in the desktop market with any degree of certainty. However, we can take a look at metrics on current market share and reach some meaningful conclusions based upon trends over time.  Without further ado, here is a quick summary of just that… Current Market Share The most popular… Read More Popular Desktop Browsers Today and Tomorrow (Part I)

I recently (within the last 2 months) decided to cancel my digital cable subscription and subscribe to 3 of the most popular streaming media content service providers:  Amazon, Netflix, and HuluPlus.  Here is a summary of my observations to date. Cost The monthly service charges for online media content pales in comparison to the monthly service charges for digital… Read More Hello Streaming Media, So Long Digital Cable…